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I came across an article about YouTube that reveals some pretty incredible statistics on the impact of video, and it was astounding the impact that video has. Especially for people who want to grow their small and medium sized businesses, these statistics are worth a closer look.  Here’s just a few…

Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing returned and average of $42 for every dollar spent. (Keep in mind that this is an average generated from a survey of top rated corporate marketing departments. )

Before you get going with email marketing you should do at least three things. Even before you select an email marketing service provider. These tasks should be done as part of your initial research. From these tasks you should be put on the right path to begin email marketing.

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It is clear that emerging mobile platforms such as iPhone and Android are the next communication channel for mobile marketers to reach their customers.  If it is not clear you should know that mobile web browsing will outpace traditional browsing by 2014 and you should probably consider a new profession.

Marketing penetration has been on the minds of marketers for years, but with the advent of more channels (television, radio, internet, social, search, and now mobile) it is an even more important consideration.

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If you are an IT executive targeting the C-suite, your resume needs to reflect leadership accomplishments that drove the business value and delivered an attractive ROI. Whether you are a CIO envisioning corporate strategies, or a CTO steering operational excellence and tactical initiatives, your resume must promote your brand as a technology leader that partners with the corporate team in moving the organization forward in a competitive global marketplace.

Most CIO / CTO resumes are densely packed with technical jargon, skills, and tools that go back to their first job out of college. By the time you head for the corporate office, technology skills are your value-add, not your unique selling proposition (USP). In addition to making your resume too long, (two to three pages should suffice), it can serve to date you when it is preferable to appear modern, pioneering, and relevant.

Follow these guidelines to produce compelling CIO / CTO resumes:

• Promote achievements, not skills. Make sure you understand how to quantify your value through measurable results. Dollars saved, efficiencies improved, profits gained, EBITDA, and ROI should be established.
• Exhibit stakeholder collaboration. Technology executives at the leadership level need to understand and communicate with diverse departments heads, and document how their technological initiatives generated value across business segments.
• Provide examples of talent development. Your resource management applies to technology and human assets. Describe how you have recruited, mentored, and promoted future company leaders.
• Demonstrate innovation. How has your technological vision usurped the competition, revolutionized the business model, piloted Centers of Excellence, and instituted best practices that boosted profits for your company?
• Illustrate professional engagement. While listing every technical skill isn't desirable, acquiring respected certifications and embracing cutting-edge tools is a benefit. Display how you executed thought leadership through industry organizations, board memberships, or media channels.

Employ the above strategies to prove to a prospective employer how your technology leadership will be integral to their viability, profitability, and security with an achievement rich resume that distinguishes you from the competition.

August Cohen is an award-winning, triple certified executive resume writer and career coach guiding determined leaders (and emerging leaders) to their next-level career goals. Supporting professionals in all aspects of modern career management, her services encompass powerful branded resumes, focused interview practice sessions, and LinkedIn profile strategies. She can be reached at 919-816-7878.

Did All That Really Happen in 2010?

That's what my friend said when she saw my draft of 2010: A Search Odyssey.

The initial idea: Take the top Google Search trends from each month of 2010 and make a video mash-up of the corresponding news stories, with "Sprach Zarathustra", the legendary intro music from 2001: A Space Odyssey, as the soundtrack. Have the videos flying out of moving walls of images from each event (using the CoolIris Firefox plugin), and create an immersive audiovisual experience that would sum up 2010 in 2 minutes and 10 seconds. Check out the video below, and then read on if you're interested in the origins of the idea and the various tools used in the production process.

Do you have a Facebook Fan page? I'm sorry, a business page? Do you know where your fans are coming from? Have you posted your Facebook badge everywhere it possibly could be put? Like your blog, your website, your twitter, and even your LinkedIn profiles? These are just some places where your Facebook business profile can invade the rest of your social media marketing efforts. It's not that you don't have enough time to keep up with all the social media marketing for your business, just in order to keep your presence in the fore front of your target audiences mind , but it is soooo time-consuming. Almost as much as the daily operational stuff you have to do! Read more...

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If you've ever stood in the frozen food aisle wondering which chicken parm you should get... you probably had to make an impulse decision, based solely on packaging and your experience with the brand. Odds are, you then waited four minutes and thirty seconds at home, the microwave beeped, and you experienced that familiar taste - disappointment.

Enter The Frozen Food Master
 Gregory Ng, local Raleigh creative executive, aims to take the guesswork out of shopping for frozen foods. And he's built a cult following doing just that. Every episode of his popular Freezerburns series, featuring online reviews of frozen foods, will gain 100 - 200 thousand views a year. Four hundred episodes into the life of the show, The Frozen Food Master knows a thing or two about his audience, the products they're looking for, and producing great content on the web.
In anticipation of his guest appearance at Going Viral: Making and Distributing Online Video next Wednesday, December 15 at Designbox in downtown Raleigh (click the link above for tickets), The Frozen Food Master and I caught up for an interview to preview some of the insights he'll share on-site at the workshop. The interview is below, followed by his top 6 most watch videos of all time:

How many views does a typical Freezerburns episode receive?
On average, episodes will get 10,000 views the first week, and that's across 30+ video networks. Six months out  80 - 100k views. My Father's Day episode comparing frozen hamburgers made it to the front page of Youtube for the entire weekend, and received 180k views in those three days, I haven't checked in a while, but that was the most successful episode to date. Read more...