How do you get the most out of any event, let alone a corporate one?   What are the goals and strategies you need to PLAN AHEAD in order to maximize it for the ultimate "Business or Social" event?
So many corporations ask these questions and move onto handing over the responsibility to an administrative assistant or a group of people put on a committee with no defined roles, to take care of the details.  They  never really convey the message and goal of the event, especially if it is a "Goal/Client Schmoozing/Sales" driven event. The higher-ups  just want the tasks handled.  The admins main responsibilities and priorities are admin work, not necessarily event planning.

So the priority of the event, "The Goal", gets put on the back burner and various tasks do get handled, but the tasks are sometimes thrown together and it ends up being just a so- so event.  Maybe, just maybe the goal is attained and some back-end sales or client acquisition is accomplished. But it could have been done better.  You can't just throw something together and hope for the best, it has to be planned and planned effectively well in advance.   Read more...

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Do you really know who you are? If someone asked you to describe yourself in less than 30 seconds what would you tell them? Right now, think about what you would say.

What did you come up with? If you said something that someone else had told you about yourself then you should take the deep dive your personality. Figure out what it is about you that helped them have that impression about you. There is a really easy way. Take a personality test! Personality test are a great way to gain better insight into who you are. Typically, these test help you put words to the things you do and make it easier to communicate the type of person you are. They especially help with developing online profiles, cover letters and when going to networking events.

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Professional and business networking can be really exciting. You're getting out there and letting people know you exist and you're marketing your business. In your mind your goal is to come across valuable to every person you meet. But what you don't realize that you may be telling people too much information.

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Day in and day out you sit in a cube or behind a desk. You are known only by the people that you work with. Outside those concrete walls are hundreds of millions of people that have NO IDEA you exist. What you don't know today is that tomorrow you are going to be fired and thrown out with a cardboard box filled with junk you collected to make yourself more comfortable at work. Once the shock and fear have settled in you will realize you're not sure what to do. You end up falling in to the masses of people that have accepted their fate. It is not the fate of lossing your job. It is the fate of being part of the masses and never standing out.

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