Do you have a Facebook Fan page? I'm sorry, a business page? Do you know where your fans are coming from? Have you posted your Facebook badge everywhere it possibly could be put? Like your blog, your website, your twitter, and even your LinkedIn profiles? These are just some places where your Facebook business profile can invade the rest of your social media marketing efforts. It's not that you don't have enough time to keep up with all the social media marketing for your business, just in order to keep your presence in the fore front of your target audiences mind , but it is soooo time-consuming. Almost as much as the daily operational stuff you have to do! Read more...

What is it about the new media that attracts so many people to being online and spending a quantified amount of time devouring, scouring and being mesmerized by this evolution of how marketing to the consumer has taken over?

I say for one thing, since I began my quest 3 years ago with my business, an Event Management and Marketing Services company, I myself have become entranced by the amount of information that is on the web to gather, research, learn, entice, socialize, and analyze the complexities and psychology of what is happening to the way people communicate their messages.

Most notably, I attended a panel discussion on Social Media Marketing, to learn or at least to confirm from experts in the field, just what kind of phenomenon that has overtaken our society and thrown us into the new wave of marketing to businesses and consumers. I was not only enlightened, but totally in tune to what they had to say and decided on the spot to: BLOG!

Over the years, I’ve noticed the subject of ‘strategy’ appears to raise more questions than answers with accounts.  It’s not the ‘need’ for strategy; everyone agrees a sound strategy is invaluable and key to a company’s success.

The question becomes, “Why do some companies and businesses seem to develop, follow and execute an effective business strategy while other seemingly similar companies fail?”

While strategy itself can be defined in many ways, poor execution tends to revolve around three areas: Lack of leadership commitment; Poor internal communication; Absence of an organizational monitoring process.

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Martin Brossman, success coach, speaker, trainer and author incorporating social media training, (www.pronetworkingonline.com)uses my profile to demonstrate how to add video to your LinkedIn.com profile. To see this in action, head to my LinkedIn profile here and click on "View Full Profile".