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I came across an article about YouTube that reveals some pretty incredible statistics on the impact of video, and it was astounding the impact that video has. Especially for people who want to grow their small and medium sized businesses, these statistics are worth a closer look.  Here’s just a few…

Did All That Really Happen in 2010?

That's what my friend said when she saw my draft of 2010: A Search Odyssey.

The initial idea: Take the top Google Search trends from each month of 2010 and make a video mash-up of the corresponding news stories, with "Sprach Zarathustra", the legendary intro music from 2001: A Space Odyssey, as the soundtrack. Have the videos flying out of moving walls of images from each event (using the CoolIris Firefox plugin), and create an immersive audiovisual experience that would sum up 2010 in 2 minutes and 10 seconds. Check out the video below, and then read on if you're interested in the origins of the idea and the various tools used in the production process.

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If you've ever stood in the frozen food aisle wondering which chicken parm you should get... you probably had to make an impulse decision, based solely on packaging and your experience with the brand. Odds are, you then waited four minutes and thirty seconds at home, the microwave beeped, and you experienced that familiar taste - disappointment.

Enter The Frozen Food Master
 Gregory Ng, local Raleigh creative executive, aims to take the guesswork out of shopping for frozen foods. And he's built a cult following doing just that. Every episode of his popular Freezerburns series, featuring online reviews of frozen foods, will gain 100 - 200 thousand views a year. Four hundred episodes into the life of the show, The Frozen Food Master knows a thing or two about his audience, the products they're looking for, and producing great content on the web.
In anticipation of his guest appearance at Going Viral: Making and Distributing Online Video next Wednesday, December 15 at Designbox in downtown Raleigh (click the link above for tickets), The Frozen Food Master and I caught up for an interview to preview some of the insights he'll share on-site at the workshop. The interview is below, followed by his top 6 most watch videos of all time:

How many views does a typical Freezerburns episode receive?
On average, episodes will get 10,000 views the first week, and that's across 30+ video networks. Six months out  80 - 100k views. My Father's Day episode comparing frozen hamburgers made it to the front page of Youtube for the entire weekend, and received 180k views in those three days, I haven't checked in a while, but that was the most successful episode to date. Read more...